Digital marketing is the process of creating, managing, and executing a digital strategy to create positive customer outcomes. It encompasses all forms of communication that marketers use to reach, engage, and convert leads and customers. In fact, according to Forrester Research, by 2021 nearly two-thirds (64%) of all customer interactions will be digital. You can also visit https://www.throttl.com/ to get more knowledge about digital marketing in Sydney.

The best digital marketing tools have a focus on email marketing because it’s the most effective way to connect with customers and drive engagement. Email marketing can be used for both transactional (buying something) and relationship-building (signing up for a newsletter) purposes.

The following are some key features of effective email campaigns:

1. Personalised Message: Emails should aim to connect with recipients on an individual level by providing relevant information and soliciting feedback. This allows you to build relationships with potential customers that will last long after they've bought something from you.

2. Engaging Subject Line: The subject line should be attention-grabbing enough to pique the recipient’s interest but not so provocative that they unsubscribe before reading the body of the email. It should also include keywords that are relevant to your business so that people who are searching for information about your product or service will see it in your email campaign.

3. Timely Delivery: Sending emails at the right time can boost response rates by making them more likely to be seen in a person’s inbox when they are looking for information related to your brand or product.