The impact of digital marketing is obvious in virtually all industries from technology to luxury goods and many more. Digital Marketing has changed the way that businesses approach their customers and the way large organizations interact with the public.

Digital marketing is the process of using technology to promote and sell products or services. It can be done through a variety of channels, including email, social media, search engines, and websites. You can also know more about it via Sortis Marketing.

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The goal of digital marketing is to reach a larger audience than traditional marketing methods. It allows businesses to target a specific group of people and track their interactions with the company. This helps businesses see what works and what doesn’t so they can make changes to their strategies.

Digital marketing has become more important as more people use the internet to find information about products and services. Digital marketing comes in a variety of shapes and sizes. SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.

PPC is a form of online advertising where businesses can pay to have their ads placed on Google search results pages. SMM refers to the process of using social media platforms like Twitter, Facebook, and LinkedIn to promote a business or product. Email marketing involves sending promotional or informative messages to customers or prospects via email.

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.