Website design is the process of creating a website that meets the needs and expectations of your target audience. A website designer will work with you to determine what type of website you need, based on your business and target market. 

After the initial consultation, the designer will create a layout, incorporating your branding and corporate colors, as well as various features that will make your site more user-friendly and appealing to visitors.

Website design can be broken down into five main steps: conceptualization, design concept, wireframing, development, and testing. Conceptualization is where the designer comes up with ideas for how the site should look and function. This stage may involve researching similar sites in your niche or industry to get an idea of what's popular and successful. 

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The design concept is where the designer creates a rough sketch of how the site will look using sketches and wireframes. The development includes coding the site using HTML, CSS, JavaScript, AJAX, and jQuery plugins. Testing is necessary to ensure that all elements of the site work properly before releasing it to the public.

Why a Website's Design Matters

A few reasons are that people are often searching for information on websites. If your website looks cluttered or difficult to navigate, people may give up before even trying to find what they're looking for. And finally, if your website looks old or outdated, it may lose business as potential customers move on to other sites.

So when designing your website, make sure to take these factors into account: how long people spend on your site, how easy it is to find what you're looking for, and how well your site looks compared to others in its category.