To get an excellent Quality Score you need to do four important things for your AdWords campaign:
1. Bid on relevant keywords. Don't use general keywords that are not relevant to your business. You can search here for the latest google AdWords management in Perth at https://www.totalclicksolutions.com.au/pay-per-click-packages/.
2. Increase your campaign's click-through rate. With a higher CTR, you tell Google that your campaign is relevant to what people are looking for. This will reward Google with higher quality results.
3. Group the keywords into ad groups’ relevancy. Organizing the right ad groups for your keywords can help you get a better CTR and Quality Score. If you offer services of air conditioning, keywords such as air conditioning repair, the air conditioner should appear in separate ad groups.
4. Use proper landing pages. Target your ad text to relevant landing pages. Don't redirect all of your ad text to the homepage.
As you have learned, anyone using Google AdWords has access to the same tools as you, including your competitors. It's clear that if you want to take advantage of this, you'll need other resources to complement your knowledge in addition to those provided by Google.
Even so, the Google AdWords system is still very strong. The system provides you with keyword suggestions, automated bid management, campaign optimization (by Google employees), geo-targeting, ROI tracking, and all the reports you can handle, and gives you a degree of control over your costs and your ability to identify exactly who your customers are.