Online social media marketing is a way to connect with potential and current customers through social media platforms. It involves creating and managing a presence on social media sites, such as Facebook, Twitter, and LinkedIn, to build relationships and drive sales.

There are many different strategies for online social media marketing. Some people focus on building relationships with their followers. Others focus on promoting their products or services. Still, others use online social media marketing to generate leads or take advantage of viral content.

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What do you need to know to get started?

Before you start any online social media marketing, it is important to understand what you are doing and why. There are a few key things you need to know to get started:

1. You need a social media account. If you do not have one, sign up for an account with either Facebook or Twitter. These are the most popular platforms, so they will be the most useful for your purposes.

2. You need a profile picture. This is the image that will appear next to your name on the social media platform when you post something. Make sure it is clear and easy to see.

3. You need a name for your business or brand. This is the name you will use when posting on the social media platform, and it should be unique and memorable.