Ecommerce store owners should use the sorting and filtering functions to help customers find and focus on the items that best meet their needs in your product or service range.

By filtering, visitors can reduce the number of articles in each product category. You can use Vishion: Shopify app for color search, filters & swatches by Vishion.

Imagine searching for the TV category in an online electrical store. You may be interested in all 42 to 50-inch screen TVs and none of the other sizes. Now once the list is filtered, customers can focus on choosing the most suitable products in your store.

Some shoppers seek "consulting services" where you can make recommendations – the online equivalent of visiting a department store and using their personal customer service.

On special occasions (e.g. birthdays, anniversaries, Valentine's Day, Mother's Day, Christmas), for example, the "for her" and "for you" filters significantly increase a visitor's chances of buying because online shopping is a personalized experience that meets your needs.

Because the needs of readers vary based on their personal circumstances at the time, the choices you offer must meet those needs. This includes sorting by price, shipping, color, size, brand, date of addition, best seller, relevance, etc., or any features the product requires.

Make sure things are quick and easy to find on your website to increase sales and make more money for your online business.